SRM announces cryptocurrency advisory for financial institutions

MEMPHIS, Tennessee – (COMMERCIAL THREAD) – SRM (Strategic Resource Management), an independent consulting firm serving financial institutions in the United States and Europe, has announced its new cryptocurrency advisory offering. This addition to the company’s advisory services will provide cryptocurrency training, support product development and vendor selection for financial institutions integrating these technologies, and provide guidance on key compliance considerations.

According to Gemini, more than 20% of people with investable assets have invested in cryptocurrency, and that number is expected to increase. These investors typically use a cryptocurrency exchange; however, and of extreme importance to banks and credit unions, research shows that over 60% would prefer to do business with their trusted financial institution.

SRM’s cryptocurrency advisory offering will provide financial institution clients with advice and support in this new frontier. These services range from providing basic education in this sector to helping with strategy development, supplier selection and implementation. Over the past year, SRM has developed considerable expertise in this area. In the spring of 2021, the company launched its Crypto University, a weekly symposium highlighting the latest news, hosting guest speakers from industry experts, and providing a format for the industry to learn about cryptocurrency. and decentralized finance (DeFi) at an accelerated pace. Guests included executives and experts from NYDIG, Fireblocks, FIS, Fiserv, Bitcoin Depot and upcoming guests Coinbase and CipherTrace. “Cryptocurrency, blockchain, and decentralized finance are now major industry drivers. It is essential that financial institutions fully understand the opportunities, risks and benefits of getting involved in these technologies so that they can develop and execute their cryptocurrency strategy, ”said Larry Pruss, senior vice president, SRM.

“We see the use of cryptocurrency in financial services falling into three categories: efficiency, transparency and accessibility,” added Pruss. “By offering a cryptocurrency advisory service, we are able to provide banks and credit unions with the advice and support they need to stay relevant and keep pace with changing expectations and needs. customer needs. ”

About SRM

SRM (Strategic Resource Management) has helped more than 1,000 financial institutions add more than $ 5 billion of value to their bottom line in critical areas such as payments, digital transformation, basic processing, artificial intelligence and operational efficiency. SRM’s decades of experience have reduced costs, increased revenue, increased productivity, increased customer satisfaction and provided a competitive advantage to customers in an environment of constant and accelerating change. . Visit for more information and follow us on LinkedIn and Twitter for timely and relevant information.

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