M&S makes its first venture capital investment in the digital push
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Marks and Spencer has made the first venture capital investment in its 137-year history, committing more than Â£ 20million to a tech fund as the retailer tries to accelerate its transition to a digital-centric business .
The FTSE 250 group will be a key investor in a new fund managed by True, which manages private equity-type vehicles and operates a network to bring together consumer companies and tech start-ups. M&S has worked with True since 2018, but this is the first time that it has made a significant financial commitment.
Eoin Tonge, chief financial officer of M&S, said the partnership “has already led to successful business commitments,” such as the introduction of children’s clothing brand Frugi on the retailer’s website. âBut we’re starting to think about the next areas of growth for us, things that might be relevant in five years or more,â he said.
Tonge added that while the company’s primary goal was to gain early access to new technology and thinking, she also expected a financial return on her engagement.
True is taking stakes of up to Â£ 50million in digitally driven companies that capitalize on changes in consumer behavior, such as the growth of e-commerce or the growing awareness of sustainability.
It manages around Â£ 600million, with investments such as the workplace wellness app Unmind, the staff list system Rotaready and online furniture retailer Cotswold. He aims to raise a total of Â£ 275million for the latest fund, his third, with M&S acting as lead investor in the first round.
M&S, whose origins can be traced back to a Leeds market stall in 1884, has not always had an easy relationship with technology. Its automated warehouse in Leicestershire, built at considerable cost to fulfill online orders, has taken years to achieve industry standard levels of reliability. The retailer’s customer website until recently had a reputation for being slow and clunky when many of its internal computer systems still ran on old-fashioned mainframes.
But since the installation of a new management team led by President Archie Norman, the company has invested heavily in technology and has used the pandemic to accelerate that process.
âThe culture has changed since 2018,â Tonge said. âPart of it was sheer necessity – the world has changed and you can’t survive with a store-only mentality. “
Matt Truman, co-founder of True, said Norman has been essential. âI have been involved with M&S since Archie became President and he has been the main driver of this cultural change. He has always been very clear on the âbuy, build or associateâ approach.
True works with other retailers including Primark, John Lewis and Wm Morrison in the UK and Walgreens Boots Alliance and TJX in the US.
Lisa Hooker, head of retail, consumer and entertainment at consulting firm PwC, said the increased use of partnerships by retailers reflects the recognition that technology is not their core competency.
âWhy try to do all of this yourself when you can work with people who are the best at what they do? ” she said. âInitiatives like this give companies access to emerging brands, knowledge and interesting technologies. “