Meet the taste and health entrepreneurs, and other SME stories of the week

Indian consumers are now more concerned about their health than ever before, and entrepreneurs are doing everything possible to tap this market to satisfy their customers’ cravings by giving a healthy twist to what they consume.

This week, SMBShistory fell on Skippi Ice Cream Pops and Phab, that provide healthy variations to customers and experience significant growth.

Skippi Ice Cream Pops

Indians are known to have a sweet tooth and although popsicles are one of the most popular desserts on the Indian subcontinent, with the ice cream market in the country reaching over Rs 14,000 crore in 2020, the industry is largely unorganized and has virtually no formal form. players, says Ravi Kabra, founder of the Skippi Ice Pops brand of popsicles.

Skippi (also known as Kabra Global) is an offshoot of Prabhat Udyog, a larger FMCG company founded by Ravi’s father, Pravin Kabra, in 1980.

Ravi realized this formal gap existed when he was living in Australia (between 2018-19) and his sister came to visit him.

“We really enjoyed the ice cubes in Sydney. So when my sister came from India to visit her, she wanted to take some and bring them back with her, ”he says, adding:“ It has become a turning point for us.

Ravi and his wife Anuja Kabra began to study the market. After talking to friends in different cities, the duo realized that the gap really existed.

“At first I was surprised because India is much hotter and more humid than Australia and yet has no formal players.”

In 2019 Ravi and Anuja, (while still in Australia), began their research and established a unit in Hyderabad.

“Consumers today have become very health conscious. They want to read the label and know everything. Ravi said that the flavor addition for Skippi Ice Pops is extracted from natural fruits and vegetables.

They returned to India and were ready to launch the product in March 2020, when the nationwide lockdown was announced in the middle of the month, bringing everything to a halt.

“It was a big loss for us because rentals, salaries and other expenses had to be taken care of,” Ravi recalls.

The business couldn’t operate for a year – from March 2020 to March 2021. When the restrictions were lifted, Skippi entered the market with a warm response.

“Our sales were booming because we realized that during the summer months people who were mostly sitting at home wanted to have popsicles,” he adds.

Since its inception, Skippi has recorded income worth Rs 60 lakh.

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From 2005 to 2018, Ankit Chona was the Managing Director of the Havmor Ice Cream Limited (HIL) ice cream chain. When the business was sold to large South Korean firm Lotte Confectionary three years ago, Ankit decided to look for the next opportunity.

“Being in the ice cream industry, we grew up eating a lot of sugar. So the natural thought process was to do something in the food industry only, but keep the product healthy, ”Ankit said. SMBShistory, adding that he also wanted to explore something “futuristic”.

Hence, he saw a huge market opportunity in the field of health and wellness. This is how the idea of ​​launching Phab, a brand of healthy snacks, germinated.

Phab, which has 15 SKUs, started in February 2020 by launching protein powders and has gradually moved on to other items such as snack bars, protein shakes and protein bombs. The brand claims the products contain no preservatives, sugars or artificial sweeteners.

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Other favorites of the week:


Although MSMEs are the backbone of the country and fuel the growth of large companies by often being their main sources of raw materials, the sector faces an acute financial crisis, including lack of working capital.

For a business to be viable, a constant flow of capital is needed to make routine payments, cover unforeseen costs, purchase basic materials, produce goods, etc. However, most MSMEs that operate their business traditionally find it difficult to pivot with changing ecosystems and facing a growth challenge.

Over the past two years, many startups have come forward to support MSMEs and boost their financial health by launching various campaigns and initiatives.

CredAble, a Mumbai-based fintech startup founded in 2017, enables working capital financing by providing liquidity programs for enterprise ecosystems using technology, KYC and integration platforms digital, in-depth ERP, banking integrations, digital documentation and transaction management.

Keeping in mind the financial and operational needs of MSMEs, the startup recently launched UpScale, a solution that connects to the company’s existing accounting software, synchronizes transaction details, connects to bank accounts and offices. credit and gives instant access to working capital with the help of partner financial institutions.

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