iClick Interactive Asia Group Limited Issues Letter to Shareholders and Provides Corporate Update

BEIJING, February 16, 2022 /PRNewswire/ — iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China which empowers global brands with complete consumer lifecycle solutions, today announces the publication of the following letter to shareholders from Mr. Jian “TJ” Tang, Chairman and CEO and Co-Founder of iClick.

Logo (PRNewsfoto/iClick Interactive Asia Group L)

Dear iClick shareholders,

As we begin the Chinese Year of the Tiger, I am very pleased to share with you an update on our recent business performance, outlook and strategies. The global pandemic continued to create uncertainty throughout 2021 and China concept stocks faced a number of significant challenges in the capital markets. We were, however, proud to achieve steady growth under enormous pressure as we continued to make progress towards our long-term goals. In particular, our Enterprise Solutions business achieved its anticipated rapid growth, further optimizing our business structure.

iClick’s long-term strategy is to leverage the digitization of China to help Chinese companies innovate by digitally transforming their operations. We have effectively implemented this strategy over the past three years as we accelerate the evolution of our SaaS product matrix. We also continued to gain hands-on operational experience in implementing our “SaaS+X” business model. In the middle of China rapidly changing Internet landscape, we believe that the digital transformation of Chinese enterprises and brands over the next three years will require integrated online and offline consumption scenarios that establish new paths for growth beyond the centralized business model of the e-commerce. The “SaaS+X” business model we have established aims to help companies boost their productivity and improve their private domains through effective KOL recommendations, effective targeted marketing and e-commerce partnerships while integrating and digitizing data assets and managing and solidifying their brand profiles. . “SaaS+X” provides a solid execution framework to take advantage of what we believe is a trillion-dollar market. In the near term, we are confident that, based on this model, our Enterprise Solutions business will deliver triple-digit year-over-year revenue growth for 2021. Looking ahead, we expect strong growth in ‘Enterprise Solutions throughout 2022 and the following three years. year.

This year, we intend to accelerate cross-selling and synergies between Marketing Solutions and Enterprise Solutions while implementing a long-term sustainable strategy that balances resource allocation across businesses to ensure stability and sufficient investments for long-term growth. The management team will also pay close attention to developments in the US capital market and actively pursue various capital market opportunities to support our long-term development and scaling of our “SaaS+X” model. for maximize shareholder value.

In my second full year as CEO of iClick in 2021, we have achieved a high degree of internal cohesion in terms of strategic direction, organizational structure and execution. Our focus on talent development and corporate culture has already seen initial success, and our product and business innovation has helped us cultivate a pool of exceptional digital talent. I would like to thank our Board of Directors and our shareholders for the trust they place in me. As Chairman of iClick’s Board of Directors, in addition to my CEO responsibilities, I will continue to lead the iClick team towards our goal of becoming a leading business and marketing cloud platform. .

Finally, I would like to thank all our shareholders for their trust and support for the company and the management team. Over the past 12 years, iClick has repeatedly proven itself as a company with the ability to “integrate and scale”. Our team has been through ups and downs and has worked hard to ensure growth even in difficult situations. Over the past decade, iClick has shifted its focus from desktop to mobile, and expanded from digital marketing to “SaaS+X” digital operations. Going forward, iClick will continue to uphold its corporate culture of innovation while staying at the forefront of market developments to create long-term sustainable value for customers, the industry and our shareholders.

Truly,

Jian “TJ” Tang

CEO and co-founder of iClick.

About iClick Interactive Asia Group Limited

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading business and marketing cloud platform in China. iClick’s mission is to enable global brands to unlock the enormous potential of the smart retail market. With its industry-leading proprietary technologies, iClick’s comprehensive suite of data-driven solutions helps brands drive significant business growth and profitability across the full consumer lifecycle. Based at hong kongiClick currently operates in eleven locations across Asia and Europe. For more information, visit ir.i-click.com.

Safe Harbor Statement

This announcement contains forward-looking statements, including those relating to the Company’s business strategies, operations and financial performance. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by the terminology such as “will”, “expects”, “anticipates”, “future”, “intends”, “plans”, “believes”, “estimates”, “confident” and similar statements. These statements are based on management’s current expectations and current market and operating conditions and relate to events that involve known and unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statements, including, but not limited to, the following: fluctuations in the Company’s growth; its success in implementing its new mobile and retail strategies, including expanding its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross invoicing recognized as revenue according to the gross and net models; its ability to retain existing customers or attract new ones; its ability to select content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large, well-established Internet companies; market acceptance of online marketing technology solutions and enterprise solutions; litigation and negative advertising environment China – companies listed in the United States; the effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; its ability to comply with existing or future data protection or data security laws and regulations; ability to integrate and achieve synergies from acquisitions, investments or strategic partnerships; the duration of the COVID-19 outbreak, including the emergence of variants of COVID, and its potential impact on the Company’s business and financial performance; exchange rate fluctuations; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company does business. Further information regarding these and other risks is included in the Company’s Annual Report on Form 20-F and in other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statements except as required by applicable law.

In China:

In the USA:

iClick Interactive Asia Group Limited

Basic infrared

Lisa Li

Tom Caden

Phone: +86-21-3230-3931 #866

Tel: +1-516-222-2560

Email: [email protected]

Email: [email protected]

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