Finance Minister Nirmala Sitharaman to launch Times Network’s Hindi-language business news channel “ET Now Swadesh” at 1:30 p.m.

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New Delhi: Finance Minister Nirmala Sitharaman is set to launch Times Network’s Hindi-language business news channel – ET Now Swadesh – India’s premium broadcast network, today at 1:30 p.m.

Following the principles of the brand inherited from the network, ET NOW, the trusted choice of key decision makers, businesses and viewers nationwide, ET NOW Swadesh leads with a powerful proposition, Badho Desh Ke Saath and promises to be a catalyst for growth, energizing every demanding Indian. go up with India.

The channel will also unveil its brand manifesto which reflects its unique proposition in the Hindi business news category. A special brand film capturing the brand’s genesis will be shown on launch day on the network’s channels and social media platforms.

AND now Swadesh

Speaking to entrepreneurs, traders, businesses and all citizens of India, ET NOW Swadesh presents a compelling content offering, which empowers, engages and educates them with financial knowledge to weave their growth into India’s success. . Infused with vigor and sparkle, the bright and bold visual appeal of ET NOW Swadesh represents familiarity, credibility and sophistication. The bright yellow color of the Swadesh logo denotes the power of the rising sun and signifies purity, hope and new beginnings.

The second Hindi news offering from India’s most influential news network, ET NOW Swadesh, is bolstered by the editorial prowess of a team of seasoned financial and business journalists including Mihir Bhatt, Pradeep Pandya, Kavita Thapliyal and Priyanka Anand, run by one of the renowned companies. news presenters in the country, Nikunj Dalmia as editor.

Driven by a goal of creating value for its citizens, businesses and the nation as a whole, ET NOW Swadesh which appeals to a diverse segment of viewers instills the philosophy, save, spend and invest and adopts an explanatory and welcoming narrative in his report to present an in-depth analysis of India’s economic landscape. Clearly differentiating itself from other players in the Hindi business news category, the channel offers a wealth of interactive and engaging content that will help viewers come up with ideas for making money every 5 minutes, detailed analysis and insight. on equities and commodities, investment opportunities and personalized portfolio recommendations. with insights and advice from industry stalwarts like Nilesh Shah and Madhu Kela.


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